Izumi Tonic

shu uemura


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Anti-breakage rice water treatment inspired by yu-su-ru, the ancestral japanese beauty tradition for strengthening hair by bathing it in rice water. Infused with rice water and ceramide, this lightweight watery texture, suitable for sensitive scalps, has strong anti-breakage properties for 10x stronger hair* after one use. After 28 days, hair is revealed as more beautiful: hair feels smooth, silky and looks shiny & healthier. disclaimer: *instrumental test: non conditioning shampoo + izumi tonic vs. non conditioning shampoo only


  • Hair is 10X stronger after one use*
  • Adds body and thickness.
  • Leaves hair feeling smooth, silky & shiny.
  • After 28 days hair looks healthier.

Why will I love the Shu Uemura Izumi Tonic?

  • Lightweight leave-in treatment for damaged hair
  • Strengthens with Japanese rice water
  • Hydrates with ceramides
  • Won’t weigh hair down
  • Scented with bergamot, ylang-ylang & vanilla 
  • 95% recycled bottle 
  • 150ml

Key ingredients:

  • Rice water, for strength
  • Ceramides, to hydrate


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