For more than a decade, ANTI Founder and industry entrepreneur Francesco Ruggerino cultivated conversations questioning beauty and the beauty industry. Conversations that while building creative spaces in Sydney, London and New York uncovered the universal belief that change is needed.
There’s no denying it’s time to empower consumers and hairstylists who have been misled, minimized and oppressed. Lack of authenticity and transparency via the corporatization of beauty has now created a time to cultivate a new realm of creativity and consciousness.
ANTI Brings together Glenn Ruddle with a history in the Australian and New Zealand haircare market for over 30 years as Chief Operations Officer, Mercedes Orpin-Steinfield – a long time New Yorker with a significant background in product development creating the ultimate quality product formulations and from London, Nick Irwin as our Creative Director. Irwin’s aesthetic of cult cool meets disruptive punk has allowed him to work with highly successful photographers including Rankin, whilst inspiring hairstylists across the world.